Kanye West Takes Aim at Kid Cudi and Adidas CEO in Instagram Post

Kanye West Takes Aim at Kid Cudi and Adidas CEO in Instagram Post

At the very least, he’s staying on brand

Photo: Netflix

Published Sep 01, 2022

Here at the Exclaim! office, we are taking bets as to how long Kanye West will leave up his latest Instagram post. This time, he’s used one of his now-infamous phoney newspaper headlines to call out not only his ex-friend Kid Cudi, but also the CEO of Adidas.

Posted earlier today, West’s latest Instagram offering shows a newspaper with the headline “Kasper Rørsted Also Dead at 60.” The roast of the Adidas CEO likely comes as a result of West’s claims that he had no creative control over a recent “Yeezy Day” launch, according to TMZ.

Because Kanye can never only beef with one person at a time, he used the subhead of his fake news report to take another stab at Kid Cudi: “I know what you’re thinking … who is Kasper? but even less importantly who is Kid Cudi?”

Adidas is already the second company West has called out this week — he is also mad at his other partners, GAP, for allegedly keeping him out of meetings and stealing his design ideas. Maybe they just don’t want a repeat of the garbage — ahem, construction — bag fiasco.

Ye used the same format to pronounce Pete “Skete” Davidson dead a few weeks ago after his split from Kim Kardashian, only to delete the post a few hours later. Shortly after, it was reported that Davidson has been in trauma therapy following multiple instances of being harassed by West.

Who knows, maybe another Instagram ban is on its way for Ye.