How to Start an Online Business

Create a website with style and smooth operation. Elegant or unusual, classic or out of the ordinary, your online store needs to reflect the products you’re selling. Whatever style you choose, the most important thing is to show professionalism. The website will sell for you, because you are not in front of the customer to be able to win their trust. Therefore, that page must attract customers, and more importantly, ensure customers can easily manipulate when shopping. ^[4]

• The design of the website needs to match the product. For example, if you make traditional diamond jewelry, a website that looks like a crumpled cardboard, uses thorny fonts and is plastered with photos will scare away your potential customers.
• Build online portfpio (portfolio). Whether you’re a Javascript programmer, a graphic designer, a 24/7 plumber, or a copywriter ready to write about anything, the achievement showcase website will help you. Potential customers judge your capabilities, and are essential to the success of your online business.
• You don’t have to design your own website – there are plenty of professional designers who are fully qualified to do this. In addition, e-commerce sites will also provide you with dozens of niche website templates. When you know in advance what you want, you will easily choose the designer or website template available.
• Focus on the basics when designing a website. Your ultimate goal is to create a simple, easy-to-use website.
• Customers will not have to click more than 2 times to reach the purchase page.
• If it’s an e-commerce store, the top of each page should have a link to the shopping cart.
• The buttons must be large, clear and easy to read; The information field also needs to be large and convenient for entering information.
• Simply the best. Don’t be overly verbose at the checkout page.
• Make sure the logo is at the top of the page that always redirects to the homepage.
• If the site has a dark background, use light text and vice versa.

Use e-commerce software. You need software so customers can view products, fill out information, and make transactions securely. This software will keep customer information confidential. Do not neglect this step, because the e-commerce software you choose for your store will determine the customer’s feeling of peace of mind when buying.

• You can use the all-inclusive e-commerce web service. Sites like Shopify and Vpusion offer you very competitive packages with many free website templates, optional service plans, credit card payments and more. E-commerce web services make it easier for you to sell online without having to spend too much. You do not need to set up the interface or choose a website template yourself, just open an online store on the existing framework of that web service.

Create an e-commerce account (merchant account). Service industries in the past had to depend on cash or checks – and building an entire credit card payment system at the time was extremely difficult and expensive. When you use services like PayPal, you’ll be able to accept most credit or debit cards when you receive payments from your customers, and have disputes resolved when necessary (and they’ll certainly be resolved). happen).

Create engaging content for the website. Focus on your core expertise and present them professionally. Similar to when a potential employer contacts a referral, let the potential customer see the best sides of you. Add explanations as appropriate or necessary.

• Don’t use jargon. If you provide technical services, the captions on your website should appeal to your customers, not people in your industry. For example, if you want to show your client that you can program PHP and AJAX, don’t write something like: “In this case, if the input field is empty (str.length==0), this function will remove the placehpder txtHint and exit the function.” Customers who want to hire you to develop websites will just scratch their heads and say “huh?” Instead, say “Enter text in the cell, it will autocomplete.”

Let’s communicate. Whatever your business or location, the key to success on the Internet is knowing how to build a reputation. Open a business account on Facebook, Twitter and LinkedIn. If your work is more graphic, set up an account on Flickr and Tumblr. When there are new news – new contracts, websites, articles or photos, you should post them on all social networking sites. Make sure those pages all lead back to your main site, and that the main site also links to all of your social media sites.

Become an affiliate marketer. Many companies and webmasters use affiliate programs to increase sales online, and most of these affiliate programs are free to join. When you sign up for an affiliate program, you will be provided with an affiliate link and your unique username (ID). The above link will be used to market the seller’s product. When customers buy products through your affiliate link, you will receive a commission.

• For example, if you are an affiliate marketer for Musician’s Friend, a retail music site, you can advertise their products on your site. If a person visits your site and clicks on the link to Musician’s Friend, and then purchases an instrument within a certain period of time (usually 24 hours or more), you will receive a commission for that transaction.