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How to DIY and sell cosmetics

January 27, 2024 by admin Category: How To

You are viewing the article How to DIY and sell cosmetics  at Tnhelearning.edu.vn you can quickly access the necessary information in the table of contents of the article below.

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wikiHow is a “wiki” site, which means that many of the articles here are written by multiple authors. To create this article, 25 people, some of whom are anonymous, have edited and improved the article over time.

This article has been viewed 6,693 times.

You really love the beauty industry. You also have business blood in you. Combine those two passions: chances are you’ll succeed with your own cosmetic line!

Table of Contents

  • Steps
    • Cultivate the right knowledge
    • Define the scope of the cosmetic line
    • Establish a business
    • product promotion
  • Advice
  • Warning

Steps

Cultivate the right knowledge

Image titled Start Your Own Cosmetics Line Step 1

Image titled Start Your Own Cosmetics Line Step 1

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Understand the effects of makeup and current makeup trends. If you really want to get into the cosmetics business, you must have a thorough understanding of why and how makeup works: here, you don’t just stop at knowing how to use it. of products but also to understand the chemistry behind makeup products, how to accentuate facial contours, how cosmetics are used to address specific imperfections, from dandruff to acne. . Here are some methods to help you improve your insights:

  • Get a Bachelor’s Degree in Cosmetology
  • Read biographies of the founders of the most famous cosmetic lines, such as Helena Rubenstein, Estée Lauder, etc.
  • Learn the basics of chemistry, you can even sign up for courses
  • Learn about alternative ingredients (“greening” cosmetics is now a trend)
  • Spend some time learning about the ingredients used in different cosmetics, such as lipstick, foundation, etc.
Image titled Start Your Own Cosmetics Line Step 2

Image titled Start Your Own Cosmetics Line Step 2

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Test at home. Borrow and buy books on how to make your own cosmetics. These practical tests, along with the knowledge you’re gaining, will help you get a good feel for how ingredients work together and their ability to deliver the expected results, from skin softening until light hair color.

  • In the library as well as in the store there are many good books about cosmetic preparations. There are countless suggestions on the internet, however, be very careful when reading these instructions: you need to check that they are safe and do not take for granted that they will give you the results you want. desired without testing it yourself.
  • Ask your friends if they want to try your product.
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Define the scope of the cosmetic line

Image titled Start Your Own Cosmetics Line Step 3

Image titled Start Your Own Cosmetics Line Step 3

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Consider the area you want to focus on. “Cosmetic” is a very broad term, covering a wide range of products, from hair, skin and face care to even toothpaste and deodorant. Therefore, from the very beginning, you need to determine which areas you want to focus on. If you can narrow the scope of your business now, your business will be more successful. Poppy’s lipsticks are globally famous perhaps because she didn’t try to launch her eyeshadow, shampoo, beading machine… at the same time. Focus on the area that appeals to you the most, the one that you know you’re good at, and that there’s a market for that at the moment.

  • When the initial business is successful and has a certain foundation, you can add some new product lines. Until then, strive to be the best representative of just one line. Perfect it, build a name, and use that reputation to earn the respect needed to execute the next idea.
Image titled Start Your Own Cosmetics Line Step 4

Image titled Start Your Own Cosmetics Line Step 4

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Learn marketing skills. Cosmetics is a very competitive field. Marketing is what sets the most successful products apart: from the packaging to the promises of timeless beauty. You need to find the right tools to attract potential customers. Ask yourself the following tough questions:

  • Compared to other products, what makes your product special or different?
  • Why should customers choose your product line and abandon the line they are still using and satisfied with?
  • What kind of packaging makes for a recognizable, impressive, and trustworthy brand?
  • What particular element or element are you focusing on? Many products choose a certain selling point as their special niche, such as “organic”, “natural”, “rose-marinated”, “macadamia emollient”, or any other. what! And do you have a scientific basis to back up your product’s claims?
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Establish a business

Image titled Start Your Own Cosmetics Line Step 5

Image titled Start Your Own Cosmetics Line Step 5

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To name. The name is an extremely important part of your business, it helps define your product line as well as your business. In some cases, using your own name is enough. In others, you may prefer to use a somewhat boring name, such as Beauty Co., Ltd. to solve all the administrative problems and give the product a really catchy name, such as Makeup Powder. Galaxy Blackhpe.
Image titled Start Your Own Cosmetics Line Step 6

Image titled Start Your Own Cosmetics Line Step 6

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Consider whether you want to start a home-based business or rent a business. At first, renting space can be quite expensive. You can also rent space in a commercial kitchen or lab to try and build products, then store them in a dry and safe place before shipping to the point of sale. If you want to rent a business, you need to keep operating costs low and don’t try to move into expensive places: start in cheaper areas and move to expensive properties when your finances are solid. .
Image titled Start Your Own Cosmetics Line Step 7

Image titled Start Your Own Cosmetics Line Step 7

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Consult with legal and financial advisors when setting up a business. They will assist you with issues such as insurance, patents and trademarks, safety standards for cosmetic manufacturing ( you need to know these laws too) and more, such as hiring, insurance, etc. safety management for goods and employees’ wages/contracts.

  • Register your business after you have taken care of all the difficult parts.

product promotion

Image titled Start Your Own Cosmetics Line Step 8

Image titled Start Your Own Cosmetics Line Step 8

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Sell products in many ways. This includes visiting the department store in person and asking them to import your goods, sell them online in a private store, through an auction or a consignment store. You can even apply makeup with your products when participating in parties to promote and sell.
  • Image titled Start Your Own Cosmetics Line Step 9

    Image titled Start Your Own Cosmetics Line Step 9

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    Clearly define the main selling point. Have five main reasons ready to convince people why your product is great and worth a try. Be honest and present your story, such as why you started this business.

    • For example, you can tell people that your lipstick is lighter than others because you used the brilliant nebula of the Ophelia rose picked in the middle of the night. The idea above came about while you were climbing the deep mountains of Opfiala County that summer three years ago – that’s when you felt extremely frustrated because you couldn’t find a lipstick to wear at night…, that kind of thing!
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  • Advice

    • Determine the target market age group for your product. As a result, you will define the appearance of the product, packaging and advertising.
    • Find volunteers to try your cosmetics. However, you need to clearly inform the ingredients and cases of allergies. Let them choose to ignore what they don’t want to use – that’s their prerogative.
    • Try using more organic and natural ingredients. Recently, “going green” is trending and if your product is attractive and is a 100% natural product, people will not be able to say no to it!

    Warning

    • Do not test on animals. In recent years, animal testing has become taboo, and that can turn potential customers away from your cosmetic line.
    • Buying insurance is extremely important if you want to start your own business and cover all risks that come from cosmetics. Just like food, cosmetics can cause irritation, allergies and create an environment for the growth of bacteria. You probably don’t want to be sued without being insured for any possible liability.
    X

    wikiHow is a “wiki” site, which means that many of the articles here are written by multiple authors. To create this article, 25 people, some of whom are anonymous, have edited and improved the article over time.

    This article has been viewed 6,693 times.

    You really love the beauty industry. You also have business blood in you. Combine those two passions: chances are you’ll succeed with your own cosmetic line!

    Thank you for reading this post How to DIY and sell cosmetics at Tnhelearning.edu.vn You can comment, see more related articles below and hope to help you with interesting information.

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