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You really love the beauty industry. You also have business blood in you. Combine those two passions: chances are you’ll succeed with your own cosmetic line!
Steps
Cultivate the right knowledge
- Get a Bachelor’s Degree in Cosmetology
- Read biographies of the founders of the most famous cosmetic lines, such as Helena Rubenstein, Estée Lauder, etc.
- Learn the basics of chemistry, you can even sign up for courses
- Learn about alternative ingredients (“greening” cosmetics is now a trend)
- Spend some time learning about the ingredients used in different cosmetics, such as lipstick, foundation, etc.
- In the library as well as in the store there are many good books about cosmetic preparations. There are countless suggestions on the internet, however, be very careful when reading these instructions: you need to check that they are safe and do not take for granted that they will give you the results you want. desired without testing it yourself.
- Ask your friends if they want to try your product.
Define the scope of the cosmetic line
- When the initial business is successful and has a certain foundation, you can add some new product lines. Until then, strive to be the best representative of just one line. Perfect it, build a name, and use that reputation to earn the respect needed to execute the next idea.
- Compared to other products, what makes your product special or different?
- Why should customers choose your product line and abandon the line they are still using and satisfied with?
- What kind of packaging makes for a recognizable, impressive, and trustworthy brand?
- What particular element or element are you focusing on? Many products choose a certain selling point as their special niche, such as “organic”, “natural”, “rose-marinated”, “macadamia emollient”, or any other. what! And do you have a scientific basis to back up your product’s claims?
Establish a business
- Register your business after you have taken care of all the difficult parts.
product promotion
- For example, you can tell people that your lipstick is lighter than others because you used the brilliant nebula of the Ophelia rose picked in the middle of the night. The idea above came about while you were climbing the deep mountains of Opfiala County that summer three years ago – that’s when you felt extremely frustrated because you couldn’t find a lipstick to wear at night…, that kind of thing!
Advice
- Determine the target market age group for your product. As a result, you will define the appearance of the product, packaging and advertising.
- Find volunteers to try your cosmetics. However, you need to clearly inform the ingredients and cases of allergies. Let them choose to ignore what they don’t want to use – that’s their prerogative.
- Try using more organic and natural ingredients. Recently, “going green” is trending and if your product is attractive and is a 100% natural product, people will not be able to say no to it!
Warning
- Do not test on animals. In recent years, animal testing has become taboo, and that can turn potential customers away from your cosmetic line.
- Buying insurance is extremely important if you want to start your own business and cover all risks that come from cosmetics. Just like food, cosmetics can cause irritation, allergies and create an environment for the growth of bacteria. You probably don’t want to be sued without being insured for any possible liability.
wikiHow is a “wiki” site, which means that many of the articles here are written by multiple authors. To create this article, 25 people, some of whom are anonymous, have edited and improved the article over time.
This article has been viewed 6,693 times.
You really love the beauty industry. You also have business blood in you. Combine those two passions: chances are you’ll succeed with your own cosmetic line!
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