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Distributing leaflets requires more effort than one might think. You must plan carefully to attract potential customers. Compact and concise flyer design. Broadcast in places where the target audience can be found, trying to remain courteous and professional. Find effective ways to distribute flyers, including sending them door-to-door or displaying them at businesses that have good relationships with you.
Steps
Design effective flyers
- For example, a headline that asks, “Are you in need of a gardener?” will describe the purpose of the leaflet very clearly. [4] X Research Sources
- Collect flyers around your area and research what appeals to them. Find designs that grab your attention.
Create a leaflet distribution strategy
- Lifestyle messages, such as calls for vegetarianism, are broader in scope, but still need to find a receptive audience. For example, adolescents are more likely to respond to vegetarianism than older adults who have been accustomed to eating meat for decades.
- View the map to map out the shortest route and determine where the customer will be.
- Make a note of places and businesses that are receptive to your flyers.
- Memorize all events that take place in the area. You’ll have a better chance of handing out a vegetarian restaurant flyer at a rock concert where a large crowd of teenagers gather. Advertising will be more difficult for older people who are difficult to change their lifestyle.
- Your subject may have more free time in the evening than during the day. Bars and clubs can be good places to advertise restaurants or products related to daytime workers.
Distributing flyers to customers
- Sometimes you’ll find that a creative approach also helps, such as wearing a costume when your ad audience is children. However, people who are not in the target groups are less likely to receive your flyer.
- Remember that a face-to-face approach like this is an opportunity to answer questions and provide additional information to customers.
Distributing flyers in a creative way
- Unless you have a specific list of addresses, this type of distribution can take a lot of leaflets and effort.
- Ideally, you should choose businesses that are related to your product. For example, if you’re advertising a health food store, the gym is probably the best place to hand out flyers. In return, you can also offer to advertise for them.
- You can also sponsor the event yourself. As a sponsor, you will have more freedom in advertising and distributing flyers.
- Call event organizers to discuss advertising and sponsorship opportunities. Look for events anywhere in the area, for example through libraries, community centers, clubs and other performance venues.
Advice
- Record responses to your flyers. You can estimate response rates through limited-time coupons, or survey what people know about your business. Use this to adjust your marketing strategy.
This article is co-authored by a team of editors and trained researchers who confirm the accuracy and completeness of the article.
The wikiHow Content Management team carefully monitors the work of editors to ensure that every article is up to a high standard of quality.
There are 9 references cited in this article that you can view at the bottom of the page.
This article has been viewed 21,291 times.
Distributing leaflets requires more effort than one might think. You must plan carefully to attract potential customers. Compact and concise flyer design. Broadcast in places where the target audience can be found, trying to remain courteous and professional. Find effective ways to distribute flyers, including sending them door-to-door or displaying them at businesses that have good relationships with you.
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