how to correctly pronounce your favourite brand names

While some brand names are easy to pronounce – ‘Google’, ‘Tesco’ and ‘Lego’ – others can be a little more complicated. For example, try saying ‘Ellesse’, ‘Porsche’ and ‘Moschino’ without stumbling.

A recent study conducted by global audience analysts Neilson revealed a brand name is one of the most important assets a company possesses and can influence customer decision-making by up to 80%.

This means having the right brand name can make or break a business.

Daniele Saccardi, from Preply, an online language platform, said: “A brand name is hugely important. Potential customers will quickly form an impression of your company or product from the name. It’s important to consider how the name is likely to appear to someone who speaks a different language or might have trouble understanding the meaning.

“A brand that is easy to pronounce is also important. You don’t want a name that’s going to be mispronounced as this is just going to cause confusion amongst customers.”

With that being said, here are the most commonly Googled brand pronunciations according to Preply.

How do you pronounce…

1. Adidas

Correct pronunciation: AH – dee – dahs.

2. Asos

Correct pronunciation: Ace-oss.

3. Balenciaga

Correct pronunciation: Buh-LEN-see-aa-guh.

4. Ellesse

Correct pronunciation: El-es.

5. Givenchy

Correct pronunciation: Szee-vohn-she.

Those were the top five most Googled brand pronunciations – how did you get on?

Join The Secret Elves Club

How would you like to join The Secret Elves Club, a community of more than 100,000 Elves who get excited about Christmas, Easter, Halloween, Bonfire Night and everything in between?
Each week, this lucky bunch of Elves receive the best shopping deals and money saving tricks and tips direct to their inbox.
By signing up you will receive a newsletter from our two resident elves, Elf Alan and Elf Amy. These two get excited about everything!

Click here to sign up to The Secret Elves Club.

Why not try your hand at the rest of the top 20?

How do you pronounce…	Correct pronunciation
Hermes	Ehr-mez
Hyundai	HYUN-day
Ikea	Eee-KEH-Yah
Illamasqua	Il-la-MASS-ka
Moet	Mo-ET
Moschino	Moss-KEY-no
Nicce	Nee-chee
Nike	Nai-key
Nutella	New-TELL-uh
Peugeot	Puh-joh
Porsche	Por-shuh
Reiss	Res
Shein	She-in
Stradivarius	Es-TRA-di-ba-ruis
Versace	Ver-SACH-eh

Some famous brands only saw success after changing their names.

Did you know that ‘Google’ was once called ‘BackRub’, ‘Pepsi’ was ‘Brad’s Drink’ and ‘Nike’ was ‘Blue Ribbon Sports’?

Below are some other famous brands which changed their names:

Brand	Previous brand name
Burbn
Subway	Pete’s Super Submarines
Amazon	Cadabra
Sony	Tokyo Tsushin Kogyo
Starbucks	Cargo House
eBay	AuctionWeb
Yahoo	David’s and Jerry’s Guide to the World Wide Web
Paypal	Confinity
Skype	Sky Peer-to-Peer

For more stories from where you live, visit InYourArea.