How To Advertise Your Business For Free

Marketing experts recommend businesses spend 2-5% of revenue on advertising. ^{[1] X Research Sources} . However, if you are just building a business, you do not have the budget to run a large advertising campaign, or focus your capital on other areas. You can still take advantage of free avenues to reach potential customers and advertise your business. ^{[2] X Research Source}

Table of Contents

Online Marketing

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Create a representative website. Harness the power of the Internet to get your business noticed. The site has many free apps that help you reach hundreds and thousands of potential customers.

You can create a free website to provide business information and market products and services.
An email address for business is indispensable. You can set up email for free. When sending an email you can include 3-4 lines of signature at the end of the message (edit in Settings). Insert a link to your business’ website, Facebook page, Twitter account, or other representative website.

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Use Twitter. Creating a Twitter account is completely free, it helps you interact with customers instantly and completely privately. Refer to Twitter for Business for more information. ^{[3] X Research Sources}

Choose a username that is directly related to the business name and add an email address to the account.
Use your logo as your profile picture. A business logo appearing on every tweet (post) can help a brand grow.
Track current customers, family members, friends, other businesses you admire, or products your business uses.
Promote your business on tweets, organize giveaways or name-calling events for loyal customers. Give people a reason to follow your business.

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Create a Facebook page. Setting up a business page on Facebook is completely free, allowing you to interact with other customers and businesses. Refer to Facebook for Business for more information. ^{[4] X Research Sources}

Organize giveaways with people who “like” your page or share your posts, and offer special deals to customers on Facebook via messaging.
Many businesses do not create their own website, but use the Facebook page as their official page. You should carefully consider whether this is really right for your business.

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Get started on Yelp. Yelp is a website where customers can give reviews and recommendations for businesses. Learn more at Yelp for Business Owners. ^{[5] X Research Sources}

You can use the Yelp site to post special offers and information, as well as measure customer satisfaction.
Many business owners respond to negative Yelp reviews by contacting the user directly or submitting a guest offer to rectify the situation. This prompts potential customers to think hard about your business.

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Create a listing on Google Places. List your business on Google Places so that it appears on Google Maps, people can share reviews of your business. Make sure your Gmail account is specifically for business use, then start here. Yahoo! also host similar service. ^{[6] X Research Sources}^{[7] X Research Sources}

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Create an account with a free online directory. Online directories allow you to download unlimited products, businesses and services, include detailed product information and provide a contact address so customers can talk directly with the manufacturer. export. ^{[8] X Research Sources}

Make the list. List the products and services the company offers. Online directories allow you to post multiple listings to promote market reach.
Products are stored in the database and displayed on the homepage. All products posted are also search engine optimized after 24 hours.

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Join the right online community. Many industries, especially those in particular, often have online communities where people discuss and share information. Joining and contributing to those communities is also a valuable marketing tool.

You must be active on online forums to build relationships with other members. If you just engage in the normal way you will lose potential customers.
You should not advertise blatantly in the forum. You need to make useful contributions to other members, but always remember to include the business name, logo, and a link to the representative website in the signature section.

Using Local Media

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Write a press release. Have you just started a business? Are you supporting charity during the holidays? Are you preparing a special project? Get your story out to the local media to see if they’d like yours to be covered. ^{[9] X Research Source}

Try going to the newspaper, television or radio. Using a variety of media will help you reach more potential customers.
You can write press releases for corporate events. However, if you send a lot of press releases but they are boring, it is difficult for you to impress the media.

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Contact newspaper section. Building relationships with columnists is a good thing. Sometimes they need to find stories and will remember you.

Many newspapers have sections for new businesses and businesses. Be proactive in contacting them.
Find a column that has a wide audience in your industry – for example, if you run a fishing business, contact a newspaper that has an outdoor section.

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Work with charities. Many newspapers publish publications about charity work, especially during the holidays. Charity events are often noticed by the local media.

You can organize a small charity event, accept donations of canned goods or used items to give to a local shelter or organization.
Do not forget to contact the press and media to announce the event that your business is sponsoring.
Hang your business logo where it’s conspicuous but doesn’t overshadow the event. You can use signs, banners or clothing with your business name and logo.
To get known, offer discounts to customers who bring items to donate. This will increase revenue for both your charity and your business.

Net

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Implement a referral program. Word of mouth is a great way to grow your business, you can increase word of mouth by seeking referrals from existing customers.

Offer has discount or free for customers refer friends. You can give a dedicated referral card for them to give to new customers.
Remember to promote the referral program so customers know they will receive an offer if they refer a buyer.

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Build partnerships and allies. Partner with other businesses that provide complementary services and refer customers to each other. For example, if you run a greenhouse business, you can partner with a store that sells fertilizers or seeds. ^{[10] X Trusted Source US Small Business Administration Go to Source}

Remember to negotiate an agreement for mutual benefit. This helps increase the number of purchases for the parties involved, while promoting success for the allies.
You need to formalize the partnership and alliance by agreement in the contract. Seek legal advice if needed.

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Join a community organization. Chambers of Commerce, service organizations, and other groups are great ways to connect with other business owners and potential customers.

You must be an active member of the organization you join. Simply registering as a member is not effective. Attend organization meetings and events, talking to as many people as you can.
Be sure to find a mutually beneficial relationship. People often exchange clients this way.
You should not advertise openly. You should contribute to the community and skillfully share business information and expertise when appropriate.

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Organize seminars and other educational events. If you have a space that can accommodate a lot of people, consider hosting an event to give people access to your product. For example, a wine shop might hold a wine tasting session, a craft store might hold a workshop to share craft techniques.

Advice

Providing helpful information and advice via social media, flyers or seminars to help promote your brand, this is a great way to build trust with your customers. For example, if you run a flower business, help people decipher the meaning of flowers for free on Valentine’s Day.
In the US: Contact the Statewide Classifieds Network (each state in the US has one). Give them ads. They will advertise in newspapers in some states or the whole country for free.
Choose a phone number that is easy to remember. If you don’t have an 800 number, you can choose a regular 7-digit phone number or one that sounds like it’s related to your business.

Steps

Online Marketing

Using Local Media

Net

Advice

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