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In recent years, the phenomenon of “plowing” has become increasingly popular in China’s mobile app industry. Plowing refers to the act of artificially boosting an app’s rankings by manipulating download numbers, user reviews, and ratings. This practice, which goes against ethical guidelines and fair competition, has been employed by numerous developers in an attempt to gain a competitive edge in China’s highly saturated app market. However, the consequences of this deceitful strategy are not only detrimental to honest developers but also to the overall integrity of China’s app ecosystem. In this discussion, we will delve into the reasons behind this trend, the economic implications, and the potential solutions to curb this unethical practice of ‘plowing’ in China’s apps.
App developers always use every means to push their mobile apps to the top, and in China they pay to buy this ranking.
Why do Chinese developers do this? Simply because the more downloaded an app (with positive reviews) it will increase its ranking position on the app review board, thereby increasing its reputation and making people download it. about the application more.
Even an image that went viral recently on Chinese social media showed a worker sitting in front of about 100 iPhone 5cs downloading, installing and uninstalling apps from some manufacturers. developed many times to increase the App Store ranking of that app.
Besides, a table of costs to promote the application to the top is also published and to be in the top 10 list of the top free apps, developers have to spend nearly 11200 USD and it will cost more than 60 USD. thousands of dollars to maintain that rank weekly.
Don’t know if Apple sees this scene, they will surely find a way to re-evaluate the app on iOS more appropriately.
DienmayXANH.com
In conclusion, the outdated practice of “plowing,” which involves artificially boosting the rankings of apps in China’s app stores, should be abandoned. While it has been a widely adopted strategy for many app developers to gain visibility and user engagement, it ultimately undermines the reliability and trustworthiness of China’s app market. Plowing is a deceptive tactic that misleads users, distorts competition, and hinders the growth of genuinely innovative apps. The Chinese government’s efforts to crack down on this fraudulent practice indicate a commitment to fostering a fair and transparent app ecosystem that prioritizes user experience and genuine app quality. As the technology landscape continues to evolve, it is crucial for developers to focus on creating compelling and high-quality apps rather than resorting to manipulative methods like plowing. By embracing integrity and emphasizing genuine value, developers can contribute to the creation of a more dynamic and user-centric app environment in China.
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