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Apple is a famous brand with many iPhone models that are sought after by consumers. However, in the first quarter of 2021, this brand no longer appears in the list of 5 phone companies with the highest market share in Vietnam. So what is the reason, let’s find out with Tnhelearning.edu.vn through the following article!
According to the latest statistics of an independent market research unit, Samsung is currently leading the market in the smartphone segment in Vietnam. Followed by Oppo, Xiaomi, Vinsmart and Vivo. That means the name Apple was absent from the top 5 smartphone companies with the largest market share in Vietnam in the first quarter of this year.
At the end of 2020, Apple’s market share in Vietnam remained at 11% , taking the 4th position. However, by 2021 its market share had decreased to 9% and disappeared from the top 5.
According to statistics from iPhone retailers, although iPhone 11 and iPhone 12 still occupy high rankings, buying demand usually decreases after the end of the year shopping time and plummets from April. Meanwhile, Android companies constantly releasing new products in many segments, so the imported sales will be higher than iPhone.
In terms of sales, models from Samsung, Oppo, and Xiaomi account for the majority of the top 10 best sellers of phone supermarkets. Users in Vietnam buy the most are popular models, such as Galaxy A12, Oppo A15, Redmi 9T, followed by mid-range models, such as Oppo Reno5 or Galaxy M51.
In the world, Apple’s market share in the first quarter of 2021 also decreased. According to Counterpoint Research statistics, the market share of Samsung, Oppo, Xiaomi, Vivo from the fourth quarter of 2020 to the first quarter of 2021 increased from 2% to 6% , while Apple decreased by 4% .
In Vietnam, from the beginning of April, stores also race to reduce iPhone 12 prices, in order to stimulate demand when the market is in a low period. If Apple continues to reduce its purchasing power, Apple risks losing market share in Vietnam.
(According to: Techz.vn)
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