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Coca-Cola formula [1]
The Coca-Cola Company’s formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company’s flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888.[1] In 1891, Asa Candler purchased the rights to the formula from Pemberton’s estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula. He also made changes to the ingredients list, which by most accounts improved the flavor, and entitled him to claim that anyone in possession of Pemberton’s original formula no longer knew the “real” formula.[2]
As collateral for the acquisition loan, Woodruff placed the only written copy of the formula in a vault at the Guaranty Trust Company of New York. In 1925, when the loan had been repaid, Woodruff relocated the written formula to the Trust Company Bank (Truist Financial) in Atlanta
15 Facts About Coca-Cola That Will Blow Your Mind [2]
The iconic American brand is recognized instantly around the globe and sold in more than 200 countries. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke.
carbonated drinks market, with 42.8% market share to Pepsi’s 31.1%.. Altogether 1.7 billion servings of Coke products are consumed every day.
Of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion are Coca-Cola trademarked/licensed drinks.. Coca-Cola’s $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica
10 Things You Didn’t Know About Coca-Cola [3]
Coca-Cola (KO -0.46%) is the world’s largest beverage company. Millions of people around the globe associate its brand with happiness
Yet despite its massive scale and incredible brand recognition, there are some interesting aspects of Coca-Cola that many people are not aware of. Here are 10 things about the beverage giant that you may not yet know.
When Coca-Cola first appeared on the market in 1886, it was marketed as a “nerve tonic” that could help relieve stress and anxiety. It was even believed that Coca-Cola could cure opium and morphine addiction.
Who knows the formula of Coca-Cola? | Coca-Cola Australia [4]
Only a few people in the world know the formula of Coca-Cola.. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down.
Then, in 1919, Ernest Woodruff and a group of investors purchased the Company from Asa and his family.. To finance the purchase Ernest arranged a loan and as collateral he provided documentation of the formula by asking Asa Candler’s son to write the formula down
At that point, Ernest reclaimed the secret formula and returned it to Atlanta and placed it in the Trust Company Bank (now SunTrust).. In 2011, as Coca-Cola celebrated its 125th global anniversary, the secret formula was moved to a vault at the World of Coca-Cola.
Is the Recipe for Coca-Cola Really Only Known By Two People? [5]
Is the Recipe for Coca-Cola Really Only Known By Two People?. The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate
In fact, this idea actually started as a result of a Coca-Cola advertisement, but we’ll get to that in a bit.. First things first, the exact number of people privy to the knowledge of how to make Coca-Cola isn’t public knowledge; however, it’s definitely more than two as the sheer volume of the syrup being produced every day, with slightly differing ingredients in different parts of the world, necessitate that quite a few people need to know, at the least, large portions of the ingredients (and appropriate proportions of each) in order to keep supplies flowing
Besides not scaling well, this would be a recipe for disaster (pun intended) if anything ever happened to one of them and it wasn’t written down elsewhere. This is partially why in one ad campaign Coca-Cola claimed the “two” executives are not allowed to fly on a plane together.
How Many People Know Coke’s “Secret Formula”? [6]
Coke has a new ad that declares that only two people know Coke’s secret formula, and if something happened to one of them, the formula would be lost forever. It then goes on to talk, facetiously, about all the terrible things that would happen to the world if something bad happened to one of the two men and the formula was lost forever.
First, and this is not so important; if two people know the formula, then if something happened to one of them, the formula would not be lost. mean, is that there are two people who each know half the formula, and nobody who knows the whole formula.
If that were really the case, then the shareholders should be filing suit against management. Are firms allowed to just blatantly lie in their advertising? Not that it matters, but I find it strange that a firm would knowingly say something like this when it is completely untrue.
No, more than two people know Coca-Cola’s secret formula [7]
A post shared on the Group Kenya Facebook page claims “there are only two people alive who know the recipe of Coca-Cola … and they aren’t allowed to travel on the same plane, in case it crashes”.. And a video ad from 2014 claims each of the two people who know Coke’s secret formula only know half of it.
It’s found in a 1985 opinion by Murray Schwartz, then a senior judge in the US District Court of Delaware.. “The formula … has been tightly guarded since Coca-Cola was first invented and is known by only two persons within The Coca-Cola Company,” the opinion reads.
The 2013 edition of the book says that in 1974, “only two or three men in the Company knew the formula at any one time”, so “they never flew on the same airplane”.. In his research for the book, Pendergrast had access to Coca-Cola’s archives and spokespeople.
False: Only two people in the world know Coca-Cola’s recipe, and they aren’t allowed to travel on the same plane. [8]
The recipe is only known to a small number of people at a time. Anyone who reproduces Coca-Cola’s recipe wouldn’t be able to market it as Coca-Cola.
Mark Pendergrast’s book also claimed independent air travel while talking about the history of Coca-Cola. The claim that only two people alive know Coke’s recipe has been marked false by Snopes
Also, the recipe wouldn’t be worth much without that brand name and the advantages of Coca-Cola’s established global distribution system.. A U.S.-based intellectual property lawyer Van Lindberg (in his 2008 book Intellectual Property and Open Source) says, “The official policy of the Coca-Cola company is that the formula is known to only two people at a time.” However, Lindberg further adds that the evidence suggests that the formula is “actually known by more than two people, but the exact recipe is still closely guarded.”
Coca-Cola’s Secret Formula [9]
For three quarters of a century, rumors about the measures the Coca-Cola Company has employed to keep the formula of its flagship product a secret have been used to enhance consumer perception of Coca-Cola’s specialness. The company has courted the media on this issue, establishing through repetition the belief that anything so closely guarded must be special indeed.
Coca-Cola does have a rule about only two executives’ being privy to the formula, but each of those men knows how to formulate the syrup independent of the other, not just half of an ingredients list. Perhaps this particular rumor about two executives, each knowing only part of the secret and thus incapable of concocting a batch of syrup on his own, results from confusion with the business practices of another Southern company famous for guarding its secrets, Kentucky Fried Chicken
Coca-Cola’s two executives rule to the contrary, the whole notion is simply part of a media circus — other than for the publicity value, there’s no need to go to any lengths to keep the Coke recipe secret. Anyone who could reproduce the drink couldn’t market the product as Coca-Cola, and without that brand name — as well as the advantages of Coca-Cola’s established global distribution system — the recipe alone wouldn’t be worth much.
Does Anyone Know the Whole Formula for Coke? [10]
From McDonald’s Big Mac sauce to KFC’s 11 herbs and spices, companies that rely on trade secrets go to great lengths to keep them confidential.. In fact, it’s long been rumored that only two people know the formula to Coca-Cola—and actually, they each only know half, so even if one of them turned traitor, the complete recipe would still remain a mystery
Great story, right? But according to Snopes, the legend is much embellished to propel the great mystery, which has been featured in several advertising campaigns. And though it may once have been that only two people knew the formula, they each knew the whole thing—and there have been times that at least four people within the company were privy to the magic recipe.
A handwritten recipe has been in the company’s possession since at least 1925, when they deposited it securely at SunTrust Bank in downtown Atlanta. In 2011, it was moved to a massive, multi-million dollar vault at the World of Coca-Cola in Atlanta as part of the tourist attraction there
Is Coca-Cola’s Secret Recipe Even a Mystery? [11]
The idea of secrecy remains one of the most potent elements in all of commerce. From a music business standpoint, we’ve seen just how powerful and beneficial unexpected albums have been for the likes of Drake, D’Angelo, Beyoncé and others
In fashion, getting a behind-the-scenes look at the the Air Jordan 31 illuminated aspects of Nike’s strategies regarding leaks and secrecy, which relied on releasing fake prototypes.. Simply put, the more buttoned up a company is, the greater the potential they have to endure fluctuations in trends.
If this can be achieved, restaurants run the risk of losing billions of dollars when the consumer chooses to eliminate the middleman from their plates.. For example, KFC’s Original Recipe – featuring 11 herbs and spices that are inscribed in pencil on a yellowed piece of paper – sit inside a Louisville, Kentucky safe
Does formula mystery help keep Coke afloat? [12]
Coca-Cola — the world’s ubiquitous brown fizzy drink — is staying afloat as the soda market shrinks. Many point to a marketing strategy around the so-called “secret recipe” as key to its resilience
Coca-Cola – the world’s ubiquitous brown fizzy drink – is staying afloat as the soda market shrinks, and many point to a marketing strategy around the so-called “secret recipe” as key to its resilience in a struggling industry.. The Coca-Cola Company, which published its full year result Tuesday, recorded a 5% drop in net income to $8.6 billion last year, down from $9 billion in 2012, as it faced “ongoing global macroeconomic challenges,” according to its chief executive Muhtar Kent.
Globally, soda drink sales have been shrinking as consumers turn to water, fruit drinks and healthier alternatives. The trend has hit Coke and other market players such as PepsiCo and Dr
Coca-Cola Moves Secret Formula [13]
Coca-Cola has moved its secret formula to an exhibit where the public can see it-or at least see a vault containing the 125-year-old closely guarded recipe.. The formula, housed in a vault in the SunTrust Bank in Atlanta since 1925, was transferred in a stealth move last Sunday under heavy security, according to Coca-Cola marketing manager Jacquie Wansley.
“This was really a great way to put a capstone on our 125th anniversary year by bringing our secret formula to the World of Coca-Cola,” said Wansley. The formula will remain permanently at its new home, she said.
“Not a lot of people know,” said Wansley, who doesn’t know herself. What people at the company do know is that the formula has remained the same since the beginning, notwithstanding persistent rumors that it originally contained cocaine and the ingredient was later dropped.
Coca-Cola formula: Georgia man says he found secret 1943 recipe for Coke [14]
Has this man found the original recipe for Coca-Cola in an old drawer? Antiques dealer puts ‘secret formula’ on eBay for $15MILLION. A Georgia man claims he has found an original top-secret recipe for Coca-Cola in an old box of papers he purchased from an estate.
The Coca-Cola Company, which has turned the secrecy surrounding its 19th-century cola recipe into the stuff of legends, says the formula might come close to Coca-Cola, but it’s still not the real thing.. Lucky find: Cliff Kluge came across the recipe in a box of papers he bought from the estate of a famous Georgia chemist
Users can buy the documents immediately for $15million. Kluge, an antiques dealer from Ringgold in northern Georgia, told WXIA-TV that he found the 1943 recipe in a box of personal papers and letters he purchased at an estate auction for a famous Georgia chemist.
Coca-Cola South Africa [15]
A new recipe that makes Coca‑Cola Zero Sugar taste even more like the original Coca‑Cola (Coca‑Cola Classic) and without the sugar.. A new name – Coca‑Cola Zero Sugar – to communicate more clearly that the drink contains no sugar.
Whether you drink it from a can or a bottle, Coca‑Cola is always the same. It’s the same recipe, the same ingredients and the same manufacturing process every time.
People are often surprised when they learn that a can of Coca‑Cola contains much less caffeine than the same amount of coffee.. Every day, millions of people enjoy beverages with caffeine including coffee, tea and soft drinks
What goes into protecting the Coca-Cola formula? [16]
That’s what Scott Leith, Coca-Cola’s senior director of financial communications, calls a good question. The hallowed recipe, a cornerstone of one of the world’s most recognizable brands, was invented in Atlanta more than 130 years ago
Atlanta native Mark Pendergrast included an early version—that included cocaine—that he was given by the great-granddaughter of Frank Robinson, who named Coca-Cola, while researching his book For God, Country, and Coca-Cola. But the story of a yellowing scrap of paper that holds the key to the sugary beverage has become legend, thanks in part to the company’s marketing brilliance
“But it’s also true that bottlers around the world—about 200 of them—make the actual Coke you buy,” says Leith.. How it works: The Coca-Cola Company creates the concentrate for Coke at only a few select locations around the world
VAULT OF THE SECRET FORMULA [17]
*Online ticket sales end 2 hours before closing time each day.. Visit The Vault where the legendary secret formula for Coca‑Cola is secured
Traveling along an immersive multimedia journey toward the Chamber of the Secret Formula, you’ll learn about the formula’s origins, how competitors tried to copy the success of Coca‑Cola, and how the effort to keep the formula secret over the years has given rise to a trove of myths and legends.. Have fun with interactive experiences like the Virtual Taste Maker, which invites you to create flavor combinations the same way early pharmacists and inventors did
Then see how well you can protect the secret formula during a full-body interactive experience through three virtual environments—the Triangle Room, Secure Train Car, and The Bank Vault—where the formula has been kept.
30 years ago today Coca-Cola fixed a mistake that could have destroyed the company [18]
The most iconic American soda company once pulled a stunt that infuriated masses and nearly drove its business to the ground.. Coca-Cola announced it was replacing its original formula with ‘New Coke’ inApril of 1985.
The switch from the original formula sparked outrage nationwide with many boycotting the beverage company.. Acclaimed food critic Mimi Sheratonstated on “New Coke:’” “It is sweeter than the original formula and also has a body that could best be described as lighter
It took the company 79 days to realize what a huge mistake it had made.. Less than three months later on July 11, 1985, Coca-Cola announced its decision to return to the original formula.
Dive into anything [19]
TIL that only 2 people at any given time know the Coca-Cola recipe… For those who clicked, saw “False” and backed out, It’s still true
This is corporate hype to make the recipe seem more important than it really is.. That’s stupid, you only need to incept one of them anyways.
Am I missing something here? Aren’t the ingredients on the can?. How could they just leave out super secret ingredients?
Did Coca-Cola Ever Contain Cocaine? [20]
(NIDA Blog Team) Scientific research is constantly discovering new things about drugs, such as the health benefits and risks of using (or misusing) them. Sometimes, these discoveries lead to changes in the way a drug is used.
The drink was invented in 1885 by John Pemberton, a pharmacist from Atlanta, Georgia, who made the original formula in his backyard. Pemberton’s recipe contained cocaine in the form of an extract of the coca leaf, which inspired the “Coca” part of the beverage’s name
When Coca-Cola was invented, cocaine was legal and a common ingredient in medicines
Coca-Cola’s Clandestine Operation: The Story and the Rationale Behind the World’s Greatest Trade Secret [21]
How well can you keep a secret? How about a secret that has been around for over a century and is one of the most sought after secrets in the world? Well, that’s the challenge for those who know the world-famous secret formula of the original Coca-Cola, better known as Coke. The company protects the formula by shrouding it in a great amount of secrecy
There are some variations of how the story of the formula goes but the company has its own version of it. The drink’s original inventor John Pemberton created the drink in 1886 and had shared the recipe with only a couple of people before his death in 1888
The recipe, however, would not be written down until 1919. It had originally just been passed down by word of mouth
Coca-Cola’s Original Recipe Had Cocaine [22]
Coca-Cola’s Original Recipe Had Cocaine In It! Here’s Everything You Need To Know. Elon Musk’s ‘next target’ is Coca-Cola as the Tesla founder took to Twitter to express his desire to buy the beverage company only “to put the cocaine back in”
However, whatever the case may be, it is definitely a pleasant reminder that the dearly-loved soft drink has changed so much from what it was – laced with cocaine. So, we thought, why not refresh our memory and learn how the beverage company’s legendary recipe came to be.
Now, sometimes, such discoveries lead to changes in the way a drug is presently consumed. The biggest example of this is the original recipe for Coca-Cola which contained the now-illegal drug, cocaine.
Fact check: Cocaine in Coke? Soda once contained drug but likely much less than post claims [23]
Fact check: Cocaine in Coke? Soda once contained drug but likely much less than post claims. The claim: The first bottle of Coca-Cola contained 3.5 grams of cocaine
“The first bottle of Coca-Cola from 1894 contained around 3.5 grams of cocaine,” the Facebook post, shared by 3,000 people, reads. “Explains why our parents & grandparents could walk to & from school, uphill, both ways, in the snow, barefoot.”
Coca-Cola did, in fact, once contain cocaine, according to the National Institute on Drug Abuse. When the popular drink was invented, it was first marketed as a “patent medicine”; cocaine was legal at the time and was a common ingredient in medicines, according to the institute.
427: Original Recipe [24]
Note: This American Life is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio, which includes emotion and emphasis that’s not on the page
Please check the corresponding audio before quoting in print.. For this week’s radio program, we think we may have found the original recipe for Coca-Cola
And I’m going to make my case for why I think it’s real, despite whatever Coca-Cola might say. And that is just one of the two stories on today’s program.
I’d Like to Make the World a Coke: Attempting the “Original” Coca-Cola Formula [25]
The original recipe for Coca-Cola is said to be one of the most closely guarded secrets in the world. There are claims that only two people know it at any given time and can never travel on the same plane in case it crashes
Is it one of the most guarded secrets or has the original formula actually just been available–hiding in plain sight? An episode of This American Life explored the possibility that it was included in a newspaper column published in the Atlanta Journal and Constitution on February 18, 1979.. Coca-Cola completely rejects the authenticity of this version
We believe we found a recipe that is either the original recipe made by the inventor of Coke, John Pemberton, or a version of Coca-Cola that he made either before or after the product hit the market in 1886. We believe that because it was found in the notebook of his friend, on a page entitled “Coco-Cola recipe improved,” and because it was found in Pemberton’s own notebook, in Coca-Cola’s archives.”
30 years ago today, Coca-Cola made its worst mistake [26]
30 years ago today, Coca-Cola made its worst mistake. This feature, The Way It Was, resurfaces and explores past stories from the CBS News archives
When an athlete is great, he or she is called the Michael Jordan of his or her sport. When a new product launch is a disaster, it is called the “New Coke” of its industry.
The new Coke would have a smoother, sweeter taste — similar to Diet Coke, but sweetened with corn syrup. Market researchers and pollsters were sure it’d be a hit.
Coca-Cola secret recipe revealed? It’s the real thing, says radio host [27]
For almost 125 years, the secrecy surrounding the recipe for Coca-Cola has been one of the world’s great marketing ploys. As the story goes, the fizzy drink’s famous “Merchandise 7X” flavourings have remained unchanged since they were concocted in 1886 and the recipe is today entrusted only to two Coke executives, neither of whom can travel on the same plane for fear the secret goes down with them.
Ira Glass, presenter of the public radio institution This American Life, says he has tracked down a copy of the recipe, the original of which is still supposedly held in a burglar-proof vault at the Sun Trust bank in Atlanta, Georgia.. The seven-ingredient formula was created by John Pemberton, an Atlanta chemist and former Confederate army officer who crafted cough medicines and other concoctions in his spare time
Glass came across a recipe that he believes is the secret formula in a back issue of Pemberton’s local paper, the Atlanta Journal-Constitution, while he was researching an entirely different story. Tucked away on an inside page of the 8 February 1979 edition, he stumbled on an article that claimed to have uncovered the closely guarded 7x formula.
Sources
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- https://www.fool.com/investing/2018/01/13/10-things-you-didnt-know-about-coca-cola.aspx#:~:text=Coca%2DCola%20(KO%200.37%25,94%25%20of%20the%20world’s%20population.
- https://www.coca-colacompany.com/au/faqs/who-knows-the-formula-of-coca-cola
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- https://www.thisamericanlife.org/427/transcript
- https://blogs.scientificamerican.com/food-matters/i-d-like-to-make-the-world-a-coke-attempting-the-original-coca-cola-formula/
- https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/
- https://www.theguardian.com/business/2011/feb/16/coca-cola-secret-recipe-discovered
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