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This article was co-written by Sharon Lee. Sharon Lee is a successful strategist and owner of Fearless Pursuits. With over seven years of experience, she specializes in helping clients understand their goals, build confidence, and stay motivated to achieve them. Sharon advises clients through life, career and small business coaching. Sharon holds a certification as a Strategic Intervention Coach from the Robbins-Madanes Training Program and attends another training program at Erickson Coaching International.
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Want to make money without doing anything? Not quite – but close enough! Google’s AdSense is a profit sharing opportunity for small, medium and large scale websites when they place ads for goods and services related to your website’s content and target a frequent audience. page. In return, you will be paid a small amount when the ad hangs or when someone clicks on the ad. We’ll show you a few cool ideas that will help you increase your AdSense profits.
Steps
Create an ad unit
- Create an Ad unit. In the main screen, under Content > Ad units , click the +New ad unit (+Add ad unit) button.
- For example, set in the format [ad target page]_[ad size]_[ad date], for example your website.com_336x280_080112. Whatever format you use for naming, it’s a good idea to follow the standards.
- You can track performance on a custom channel, and turn your channel into a place to place the ads advertisers want to target.
- Ideally, you should create an ad style that harmonizes with the look and color of your website.
- You can choose a preset from Google or customize it yourself. You’ll be able to preview the ad on the right side of the screen.
- If you don’t know how to add code to your website, you can click here for Google’s code implementation guide.
Designing advertising campaigns
- Thinking about the audience that regularly visits your website, what characteristics of your audience do you think are most important.
- Channel setup. Channels are like stickers for grouping ad units by color, category, or page. When you set up your channel, you can view detailed reports on your ad unit’s performance and take advantage of that. For example:
- Use this ad style on one set of pages, and another on another. Monitor and compare the performance between the 2 styles and choose the one that performs better.
- Compare performance between different content sites. For example, if the gardening page is performing better than the cooking page, you can add more ads on the gardening site.
- If you have separate domains, set up a funnel to track each page to see which gets the most clicks.
- Ads that appear as soon as you land on the page (for example, “above the fold” like newspaper pages) are often more effective than ads placed underneath.
- Ads in the upper left corner perform better than the lower right corner.
- Ads directly on the main content and ads that appear at the bottom of the page and in the footer are often highly effective.
- Larger ads are more successful because they are easy to read.
- Display ads or video also work well.
- Use colors that harmonize with the colors of the website to make your ad easier to read, so it’s effective.
- Contextual targeting . The AdSense crawler will scan your page, analyze your content, and deliver ads tailored to your content. They do this by analyzing the keywords, frequently used words, fonts, font sizes and link structure of the website.
- Location targeting . This criterion allows advertisers to choose where to run ads on a publisher’s website. If your site matches the advertiser’s criteria, their ad will appear on your page.
- Interest-based advertising . This criterion allows advertisers to reach users based on their interests and previous interactions, such as website visits. Google’s Advertising Preferences Manager allows users to select their own favorite categories, helping advertisers better focus their ad campaigns. This method makes website monetization more effective because it adds value to advertisers and provides a more relevant experience for users.
What is valuable?
- High-traffic websites can reach more than 1 million visitors per day, while blogs may have around 100 visitors a day.
- For every 1000 impressions (views), you earn 10,000 to 100,000 VND. Yes, the range is very wide – monthly income ranges from 30,000 to 3 million VND. How much you want to earn, that is completely up to you, your website and your advertising efforts.
- Advertisers can spend a lot of money per click, but that ad may not attract your website visitors.
- Ads that cost $0.03 per click can attract 100 clicks, but not by much.
- For example, if you earn 10,000VND per 100 impressions, RPM will be 200,000VND. There’s no guarantee you’ll do that, but it’s an effective way to check your site’s overall performance.
- If your website is about debt consolidation, web hosting, asbestos-related cancer, it will be difficult to attract readers. Look for more intimate topics like pets, food, etc.
- If you focus only on keywords that pay high prices, you will face fierce competition. You need to find keywords that “supply is lower than demand”, do keyword research before setting up a page.
Advice
- While Google doesn’t reveal exactly how it determines which ads are placed on which pages, it has said that that decision depends on the content of the page, not the meta tag.
- Avoid using non-English characters on English pages. There is a bug that causes these pages to show irrelevant French ads.
- Quality is the most important thing of any website. If your site doesn’t contain content that meets your visitor’s requirements, they’re more likely to not come back.
- Some webmasters design a brand new website to serve AdSense text ads, but doing so violates AdSense rules. You should add some affiliate links or sell products on the site.
- You can use websites that increase traffic like Flixya. You can sign up for Google Adsense and Flixya with no fees or time to build your own website.
Warning
- Don’t click on your own ads. If Google finds out, your account will be “suspended” and your earnings will be withdrawn. However, if you accidentally click 1 or 2 times, Google will count that click as normal and not penalize you, as long as it doesn’t happen often.
- Back in the day, you used to see notices on your website asking people to click on an ad. That is too old. If Google detects fraud, it cannot be justified. They will conclude that you are guilty.
- Google has many restrictions on displaying ads. One of the most common reasons for account “suspension” is that webmasters try to blur ads to fool others that it’s the “content” of the site. Never use CSS to mask the Google logo unless you have permission to do so.
- If the site has no content, Google will have to guess your site’s content. If Google’s guess is wrong, the ads running on the page may not be relevant to the content.
This article was co-written by Sharon Lee. Sharon Lee is a successful strategist and owner of Fearless Pursuits. With over seven years of experience, she specializes in helping clients understand their goals, build confidence, and stay motivated to achieve them. Sharon advises clients through life, career and small business coaching. Sharon holds a certification as a Strategic Intervention Coach from the Robbins-Madanes Training Program and attends another training program at Erickson Coaching International.
This article has been viewed 10,0006 times.
Want to make money without doing anything? Not quite – but close enough! Google’s AdSense is a profit sharing opportunity for small, medium and large scale websites when they place ads for goods and services related to your website’s content and target a frequent audience. page. In return, you will be paid a small amount when the ad hangs or when someone clicks on the ad. We’ll show you a few cool ideas that will help you increase your AdSense profits.
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